Created and developed an Augmented Reality experience and revamp the digital presence for Ocean Week Canada 2024.
Ripley's Aquarium of Canada
Canadian Geographic
Arcadia Earth
Canadian Museum Of Nature
3000+ organic website views in 2 weeks
For Ocean Week Canada, I created an engaging augmented reality (AR) poster experience to boost organic website traffic and raise awareness about ocean conservation. Placed in high-traffic venues like Ripley's Aquarium, these AR posters made XR accessible through WebAR hosting, so all the users needed to do was point their phone's camera at the QR code.
This approach combined emerging tech with strategic placement to inspire action and promote human-ocean connection, no matter where you are on the globe.
I had also created a print ad version of this that was displayed in the Canadian Geographic's May 2023 edition.
The concept reflects native and global Canadian marine life swimming inside the map of Canada, along with humans to represent the human-ocean connection that Ocean Week Canada brings together. To test it out, scan the QR code in the poster below and point your phone at the map image in the poster! (Note: Subject to experience being active)
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