UI/UX

Loblaw Digital : Redesign

2022

Redesign of the Shoppers Drug Mart app to simplify UX and address pain points identified during User Testing.

Client
Loblaw Digital
MY ROLE
Project Manager, UI/Visual Designer, UX Designer, UX Researcher
PROJECT Timeline
1 month
TEAM

Paolo Oropeza - Graphic visualizer, UX Researcher
Danwen Tu - Presentation designer, UX Designer
Jasraj Narula - Researcher, UX Designer

COMPANY
George Brown College
IMPACT
  • 100% of users found navigation via widgets easier and felt more connected to the redesigned app.
  • 80% said customizable accessibility features made the experience more inclusive and personal.
  • PROJECT LINK

    Improve customer retention, customer lifetime and Increase brand loyalty.

    How might we create a more intuitive and emotionally engaging prescription experience for new and diverse users of the Shoppers Drug Mart app so that they feel confident, supported, and are encouraged to return to the platform?

    Our group of 4 students took a deep dive into the app's usage and overall experience, and on conducting primary research and user testing to identify pain points and areas for improvement, we proposed a solution. With a feedback loop enabling or process and overall output, we successfully presented the high fidelity prototype to the client.

    Goals
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    UX Research - With eye tracking and face reader software
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    Screens
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