UI/UX

Customizable UI for accessibility & widgets to increase brand loyalty

2022

Redesign of the Shoppers Drug Mart app to simplify UX and address pain points identified during User Testing.

Client

Loblaw Digital

MY ROLE

Project Manager, UI/Visual Designer, UX Designer, UX Researcher

PROJECT Timeline

1 month

TEAM

Paolo Oropeza - Graphic visualizer, UX Researcher
Danwen Tu - Presentation designer, UX Designer
Jasraj Narula - Researcher, UX Designer

COMPANY

George Brown College

IMPACT

100% of users found navigation via widgets easier and felt more connected to the redesigned app.

80% said customizable accessibility features made the experience more inclusive and personal.

PROJECT LINK

Improve customer retention, customer lifetime and Increase brand loyalty.

How might we create a more intuitive and emotionally engaging prescription experience for new and diverse users of the Shoppers Drug Mart app so that they feel confident, supported, and are encouraged to return to the platform?

Our group of 4 students took a deep dive into the app's usage and overall experience, and on conducting primary research and user testing to identify pain points and areas for improvement, we proposed a solution. With a feedback loop enabling or process and overall output, we successfully presented the high fidelity prototype to the client.

Goals

No items found.

Areas of focus and features added based on insights

Users were requested to complete following 2 scenarios on the Shoppers app, which were tested on both Android (Google Pixel 6 Pro) and iOS (iPhone 12).