Loblaw Digital : Redesign

Imagine you're a new user, a new immigrant even, trying to get familiar with the online prescription system in a city where a pharmacy is more than just a place where medicines are sold. You turn to the Shoppers Drug Mart app for a convenient solution, and even though the experience is satisfactory, you are not anchored to the app anymore. That was the challenge Loblaw Digital had come to our Interactive Media Management cohort at George Brown College with. Our group of 4 students has taken a deep dive into the app's usage and overall experience, and on conducted primary research and user testing to identify pain points and areas for improvement, we proposed a solution. With a feedback loop enabling or process and overall output, we successfully presented the high fidelity prototype to the client.

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