Redesign of the Shoppers Drug Mart app to simplify UX and address pain points identified during User Testing.
Paolo Oropeza - Graphic visualizer, UX Researcher
Danwen Tu - Presentation designer, UX Designer
Jasraj Narula - Researcher, UX Designer
How might we create a more intuitive and emotionally engaging prescription experience for new and diverse users of the Shoppers Drug Mart app so that they feel confident, supported, and are encouraged to return to the platform?
Our group of 4 students took a deep dive into the app's usage and overall experience, and on conducting primary research and user testing to identify pain points and areas for improvement, we proposed a solution. With a feedback loop enabling or process and overall output, we successfully presented the high fidelity prototype to the client.