Rebranding website redesign and illustrations for one of the most underrated hidden gems of Toronto- Rustle & Still! As a coffee lover myself, this was a JOY to work on. Sales have been going strong!
Brand Manager - Erick Dyquiangco, Rustle & Still
Website Developer - Muba Bashir, Freelance
Drove subscription sales through UI/UX and visual design; Over 25% of conversions originated from the personalized coffee quiz I designed.
Right on Bloor Street, Rustle & Still was once bursting with life on the inside, but the exterior and supporting branding elements did not reflect that. Additionally, their beans did NOT receive the glory they deserve.
I designed and launched an e-commerce platform offering coffee subscriptions, expanding access and increasing flavor variety, including a coffee quiz designed to help people pick the kind of coffee they would potentially like. I also led a brand refresh to align with the café’s intended tone: friendly, vibrant, casual, and fresh (which included exciting merch!).
67% of the users said they found it complex to complete the tasks
100% of neurodivergent users found it overwhelming to navigate through both pharmacy AND retail
90% of users found it challenging to connect to a physical store, impacting trust
Seperation of pharmacy and retail
Customizable widgets for most frequented locations
Customizable accessibility menu
Chat bot to improve communication and trust
Calming visual design for cohesive branding
On-boarding experience to increase trust
